H&M has announced an autumn guest collaboration with Parisian fashion brand Balmain.

Ann-Sofie Johansson, Creative Advisor at H&M, said 'We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic'. Olivier Rousteing, Creative Director of Balmain, added 'I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness'.